During Lenovo’s annual Tech World innovation summit, a significant partnership was announced between Lenovo and FIFA, positioning Lenovo as the Official FIFA Technology Partner. This premier sponsorship encompasses the FIFA World Cup 2026™, set to take place across Canada, Mexico, and the United States, as well as the FIFA Women’s World Cup 2027™ in Brazil.
These prestigious tournaments offer Lenovo an unparalleled opportunity to enhance its global brand presence among football enthusiasts worldwide. More crucially, this partnership aims to leverage Lenovo’s advanced technology to make football more accessible and engaging globally, thereby fostering the sport’s growth.
Lenovo will showcase its comprehensive range of products, services, and solutions during the 2026 and 2027 tournaments. This includes its innovative AI technologies, the iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers. These technologies are set to revolutionize the fan experience both within stadiums and through global broadcasts, enhance analytics, and make data more accessible to football nations worldwide.
Lenovo’s Chairman and CEO, Yuanqing Yang, expressed enthusiasm about the partnership, highlighting Lenovo’s role in powering one of the largest sporting and entertainment events in history. Yang emphasized Lenovo’s commitment to supporting FIFA’s vision of using technology to elevate the sport, enhance global fan experiences, and promote innovation that levels the playing field.
FIFA President Gianni Infantino welcomed Lenovo’s partnership, underscoring FIFA’s commitment to making football universally accessible and enhancing the sport through technology and innovation. Infantino looks forward to working with Lenovo to implement technologies and programs that will create unforgettable fan experiences at the upcoming FIFA World Cup 2026 and FIFA Women’s World Cup 2027.
This groundbreaking partnership marks the first collaboration between Lenovo and FIFA, building on Lenovo’s legacy of powering technology for major global sporting events.
About the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
The FIFA World Cup 2026™ will be historic, featuring 48 teams and hosted by three countries for the first time. The tournament will see the United States hosting once again since the 1994 edition, while Mexico will host for the third time. Canada, with its history of hosting premier FIFA women’s and youth tournaments, will host the senior men’s tournament for the first time in 2026.
The FIFA Women’s World Cup 2027™, marking the tournament’s tenth edition, will feature 32 teams. Brazil, a consistent participant in every FIFA Women’s World Cup™, will host the first-ever FIFA Women’s World Cup in South America, continuing the tradition of expanding the global footprint of the sport.
