For the first time ever, The Lego Group will host a press conference at CES 2026, marking a major milestone for the iconic toy brand. However, the company has kept its plans tightly under wraps, fueling speculation about what might be revealed. Could it be a new video game? A tech-driven Formula 1 concept? Or something entirely unexpected? Here’s what we know so far — and how you can watch the event.
How to Watch Lego’s CES 2026 Press Conference
The Lego press conference is scheduled for Monday, January 5 at 1 PM ET (8 PM CAT). While Lego and the Consumer Technology Association (CTA) have not yet confirmed livestream details, it’s highly likely the event will be streamed online. Once official links are available, we’ll update this post.
What Could Lego Announce?
So far, Lego has shared no official details about its CES plans, leaving room for plenty of speculation. Here are some possibilities based on recent trends and partnerships:
- Gaming Announcements
At CES 2025, Lego partnered with Sony to unveil Lego Horizon Adventures, an animated online game. For 2026, the company may spotlight its upcoming title, Lego Batman: Legacy of the Dark Knight. - Motorsport Tie-In
Lego could showcase its F1 Academy racing car, reinforcing its brand presence in motorsports — though this would likely be more about marketing than consumer tech. - Sustainability Initiatives
Expect updates on Lego’s 2032 ecological goals, including efforts to make bricks more sustainable and reduce carbon emissions by 37%.
While Lego has plenty of new sets planned for 2026, CES is not Toy Fair. This suggests the company will highlight technology-driven innovations — possibly in gaming, augmented reality, or connected play experiences.
Stay tuned for updates as Lego steps into the CES spotlight for the very first time.
