Cellulant, a top Pan-African payment platform has teamed up with Zambia’s largest fish wholesaler, Lake Harvest to offer Tingg, a one-stop digital payment capabilities in each of their retail locations.
Lake Harvest has made it a priority to take all forms of mobile money in order to provide its consumers with a hassle-free payment experience. As a result of client demand, Lake Harvest has implemented a new payment method that does not require users to take cash from their mobile money network in order to pay for goods.
Cellulant’s payment platform, Tingg, will be installed in all of Lake Harvest’s 13 stores in Zambia, allowing them to accept all types of mobile money. Using a short code that can be accessed from any phone, customers may pay quickly and easily. Cellulant launched its payment platform earlier this year.
Because of this collaboration, Cellulant has expanded the use of Tingg to large retailers all around Zambia, putting it at the forefront of the country’s digital payments revolution.
“When a big distributor, like Lake Harvest, joins the Tingg ecosystem, it promotes the growing trend of digital payments over traditional payment methods “, according to Cellulant Zambia’s Country Manager, Gilbert Lungu.
According to him, “Platforms like Tingg solve for cash management difficulties while providing improved reconciliation and settlement solutions for enterprises.” The ability to focus on offering better services and making things easier for customers is a major benefit.”
As a result of the country’s COVID-19 regulations, the government has encouraged the use of contactless payments, which has proven to be a more secure alternative to traditional cash transactions.
K76.6 billion (US$4.22 billion) has been recorded as the value of mobile payments by the Bank of Zambia in June 2021, an increase from K43.1 billion (US$2.37 billion) in June 2020.
The cashless preference is not unique to regulatory authorities; as a result of the COVID-19 pandemic, more customers are recognizing that they wish to use cash much less.
Zambia’s government, through regulators, continues to emphasize this, as mobile banking wallets are a popular method of holding currency but are only accepted in a restricted number of shops and distribution sites.
We’ve noticed that clients are expressing their joy at having this simplified means of payment,” says Lake Harvest General Manager Steven Chidove. “It’s apparent that minimizing the early lines at distribution locations during peak traffic hours improves their customer experience when they visit our businesses.”
In the long run, our cooperation will play an important role in facilitating corporate transactions that leverage technology to make conducting business throughout the country easier while also improving residents’ lives.
The Finscope 2020 in Zambia study found that over a five-year period, mobile money users increased by 44.5 percent to 58.5 percent of adults, and that these users now require access points to spend mobile money directly where they purchase on a daily basis. Cellulant’s mission is to enable frictionless payments for businesses and customers across Africa is based on this principle.
The payment company integrates digital payments in 35 countries and works with over 2000 merchants to provide millions of consumers with new options.
