Kwesé TV Launches an Online Sales and Distribution Channel Branded Kwesé eStore

Kwesé TV has provided customer convenience through an innovative payment option, that comes in the form of an online sales and distribution channel branded the Kwesé eStore.

Some people within the Econet Group certainly know what they are doing given the potential that eCommerce has in Africa because of the convenience it brings. According to a report, the continent’s e-commerce sector is growing strongly, largely on the back of increased smartphone take-up among African consumers, who are using mobiles to access a variety of e-commerce shopping platforms.

Due to a lengthy resistance from the Zimbabwean Government to provide Kwese TV with an operation licence, then there was the ongoing legal battle between the Broadcasting Authority of Zimbabwe (BAZ) and Dr Dish which Kwesé TV is currently riding on its valid legal broadcasting license, indeed Zimbabweans had to wait a little longer to start enjoying Kwesé services but the wait is proving to be worth it as the company has met customers expectations and it continues to exceed those expectations, by introducing innovative and attractive products and services that also attract more customers everyday.

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Recently, Econet Media announced the The bouquet will include the Kwesé Free Sports Channel which offers live sports games from the English Premier League, and the NBA. There will also be general entertainment, news and some religious channels, all for free, as long as the consumer has a Kwesé decoder. National Free To Air Channels will also be available as part of the free access. I think this move will result in customers getting more for their investment.

From the time Kwesé TV was launched in Zimbabwe, we have seen photos on social media of people queuing to get the product but this is now set to be a thing of the past since they can now purchase online.

How to get to Kwesé TV eStore

1.      GO to Kwesé.com > Click Kwesé TV > Click Shop Online or
2.      Go to store.Kwesé.com and click the country of your choice.
3.      For the Zimbabwe estore  Go to zwstore.Kwesé.com

Once someone is in the eStore, they are able to select the package they want, thereafter they simply checkout and are able to pay using EcoCash or any bank card that can transact online.

One can buy for self or others from the eStore. To pay for subscriptions the process is exactly the same, except that now the customer will have to choose the “pay subscription” option.

Given the widely used payment system that the company developed, EcoCash, customers in Zimbabwe also have an option to use the mobile money service as customers in countries like Zambia are already able to pay for Kwesé services using MTN mobile money.

Prior to introducing it in Zimbabwe the eStore platform was launched in other markets which include Nigeria, Ghana, Kenya, Botswana and Zambia.

Customer Experience [Sample 1]

A customer by the name of Agness Mwanza from Zambia who bought her product on Kwesé eStore had to say this about her experience: “I got a link on WhatsApp from a friend that I could sign up for Kwesé online. Upon clicking the link it took me straight to Kwesé website where I was able to fill in my details and make a payment.

Within 30 minutes, someone who introduced himself as a Technite from Kwesé called me to welcome me and to find out when I would want them to come and do the installation at my house. Two days later I was connected and am enjoying Kwesé TV since then. I have been able to pay my subscriptions online using the same link. I think it’s a wonderful product because sometimes one simply doesn’t have the time to be going to the banks or registered agents to make payments. The experience was just amazing!”

Kwesé TV eStore Pros

The eStore product that Kwesé has developed looks like they are directly going after the customer who wants convenience and it will be interesting to see how competition would respond to this.

Customers demand convenience in everything they do and this product is likely to result in Kwesé picking up more discerning customers.

Customers hate the inconveniences of having to leave their workplace or home, find parking, having their cars clamped and even having to wait in a queue.

The team at Kwesé seem to have done their research quite well and are answering the customers’ call for convenience. Now customers can sign up and pay for subscriptions from the comfort of their homes 24/7/365.

We also suspect that the launch of Kwesé eStore in Zimbabwe will likely get a lot of people in the diaspora signing up and paying for Kwesé TV services for their friends and relatives back home.

In conclusion, apart from Kwesé TV’s cutting edge innovations and business strategies, one of its major strength is that of understanding its target market hence why it has also been widely received across the country due to its flexible payment options which include Ecocash and Point of Sale (PoS) across all banks. Therefore, to access the Kwesé eStore platform: just click https://zwstore.kwese.com and you will be ushered into a handy online shopping interface which gives you access to all Kwesé TV’s products & services.