Baims, a leading Kuwaiti ed-tech company, has acquired Egyptian online tutoring startup Orcas in a strategic drive to tap into the flourishing $100 billion education market in the Middle East and North Africa (MENA).
Orcas, co-founded by Hossam Taher and Amira El Gharib, offers personalized one-on-one tutoring services designed to enrich the learning experiences of students. The startup, which raised pre-Series A capital last year, has expanded into markets such as Pakistan and Saudi Arabia.
Following its complete acquisition by Baims, which is primarily oriented towards university and high school education, Orcas is now part of a holistic and adaptable ed-tech platform that caters to both K12 and university learning.
Having raised over $11 million from notable investors like Access Bridge Ventures, Algebra Ventures, NFX Ventures, AlWazzan Educational Group, Rasameel Investment Company, Seedstars International Ventures, and AK Holding, Baims aims to boost its standing as the leading ed-tech player in the MENA region.
“Acquiring Orcas Tutoring makes us not just more far-reaching; it lets us redefine the ed-tech landscape in MENA,” commented Yousef AlHusaini, CEO of Baims. “This consolidation allows us to offer a comprehensive learning experience, by combining our personalized online recorded courses with the one-on-one tutoring platform of Orcas.”
Hossam Taher, CEO of Orcas, stated their goal of establishing product and market synergies. According to him, the plan is to introduce personalized K12 tutoring services in the GCC and subsequently expand their offering to cater to the diverse needs of university students.
