Global network of professional firms providing Audit, Tax, and Advisory services, KPMG, has made its foray into the world of the metaverse after announcing the opening of the first KPMG metaverse collaboration hub.
The KPMG metaverse collaboration hub which is a product of KPMG in the US and KPMG in Canada will enable employees, clients and communities to connect, engage and explore opportunities for growth across industries and sectors. The collaboration hub is the next step in both firms’ journeys to lead their people and clients into Web 3.0. Both firms have formed dedicated teams to help clients develop and execute their metaverse strategies.
Commenting on this move, Laura Newinski, deputy chair and chief operating officer at KPMG in the U.S said, “The metaverse is a market opportunity, a way to re-engage talent and a path to connect people across the globe through a new collaborative experience.” The unique experience provided by our collaboration hub will tap the creativity and passion of our people and clients to accelerate innovation.”
“Launching a collaborative space in the metaverse is a natural evolution in our journey as an innovation-driven firm,” said Elio Luongo, chief executive officer and senior partner at KPMG in Canada. “The world has changed drastically over the last few years, and our people and clients are interested in exploring new ways of working. This offers them a new immersive space to exchange ideas.”
Driven by their strategic innovation roadmap, both firms will continue to explore opportunities in the crypto and Web 3.0 space, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to lend expertise and help navigate the evolving convergence of the physical and digital worlds, among other things.
“The metaverse and Web 3.0 represent the next generation of the internet and will reshape the way businesses and consumers engage, transact, socialize and work,” said Cliff Justice, KPMG U.S.’ leader of Enterprise Innovation. “Business leaders are looking to move quickly past exploratory phases and deploy solutions to train employees, engage customers and extend their brand in this new market.”
“The metaverse is making it possible for us to experience the ‘phygital’ world, where physical and digital worlds collide,” said Armughan Ahmad, president & managing partner of Digital at KPMG in Canada. “The metaverse is a $13 trillion market opportunity that could boast as many as five billion users by 2030. Our first immersive metaversal experience will take our people, clients and communities beyond the traditional two-dimensional virtual environment and offer new levels of social connection, mobility, and collaboration. Think of it as a world without borders that has the potential to enhance our lives by providing new opportunities to work, learn and play.”
