Kippa is looking to transition into the Educational Space with AI-Driven EdTech solutions

Kippa could be embarking on a significant transformation by shifting its focus from financial technology (FinTech) to educational technology (EdTech). The company is reportedly in the process of piloting a novel EdTech service, leveraging artificial intelligence (AI), aimed at empowering individuals to efficiently create and deliver online courses. This strategic shift comes as Kippa endeavours to diversify its offerings and explore new opportunities within the education technology landscape.

As part of this EdTech initiative, Kippa has unveiled a dedicated website for its innovative product. The platform is designed to facilitate the development of online courses that can be delivered in easily digestible, bite-sized formats.

A notable feature is the seamless distribution of these courses using popular messaging tools such as WhatsApp and Telegram. The integration of AI technology underscores Kippa’s forward-looking approach to enhance the learning experience and course delivery methods.

Despite these ‘strategic changes’, Kippa has opted not to provide official comments on the reported pivot and the introduction of its EdTech platform. This decision may indicate a deliberate approach to unveiling details at a later stage or a desire to keep certain aspects confidential.

The decision to shift from its initial focus on financial management and bookkeeping follows a challenging period in the past year for Kippa.

In 2023, the company faced difficulties and made tough choices, including the layoff of 40 employees. The closure of Kippa Pay, its agency banking business, marked a significant move away from its earlier FinTech endeavours.

Following the discontinuation of Kippa Pay, the agency banking product was transferred to Nigerian FinTech company Bloc. Some former Kippa employees transitioned to Bloc as part of this process. The restructuring also involved the layoff of the entire engineering team, with reportedly fewer than ten individuals working on the new EdTech product.

Notably, key personnel, including Monty Dimpka, who was laid off, have rejoined in new roles, showcasing the adaptability and resilience of the team.

Kippa’s strategic pivot has resulted in discontinued and unreleased projects. Plans to integrate the agency banking product with the bookkeeping app and monetise the Invoice service were halted.

Despite past challenges, some former employees express optimism and support for the company’s leadership, particularly CEO Kennedy Ekezie, citing his positive qualities.

In the midst of this transition, Kippa’s entry into EdTech signifies a proactive response to market dynamics and a commitment to exploring innovative solutions in the education technology sector.

The success of the EdTech platform will likely hinge on its ability to address emerging needs in the education space and deliver significant value to users.