CartnShop, a Kenyan retail-tech startup has raised $400,000 funding from investors. The startup will deploy the funds into upgrading its operations.
Founded in 2018 by Joe Wambugu, the startup allows any Retail/Enterprise Business to expand their sales channels online to attract new customers, inquiries, sales orders.
CartnShop has B2B and B2C channels which include payment gateways, shipping and fulfillment centers, marketing and marketplace cross-listings, as well as company management capabilities.
In 2019, the company launched its first engine after which it onboarded 50 clients. Following the proof of concept and feedback, it launched the second engine with over 300 merchants and went into a market proof of concept with Safaricom and EABL in 2020. The startup is now on the verge of launching engine three to accommodate over one million merchants.
This move will be funded by its $400,000 raised from business investors, facilitating implementation.
The company wants to consolidate its presence in Kenya before expanding into other African countries such as Tanzania and Botswana where retailers already leverage its product.
“The Cartnshop ecosystem brings stakeholders including manufacturers, suppliers and distributors, service providers and e-commerce enablers into the channels, enabling a complete model of B2B2C,” said founder and CEO Joe Wambugu.
