Just some days ago, we wrote about the Nigerian Classifieds market and how it is becoming an exciting industry. There was one company that was left out which has just started making its presence felt in Nigeria. It is the acclaimed King of Classifieds from South Africa – JunkMail.
On its website, it states that its founder brought the FREE classifieds advert concept to South Africa in 1992 with 4 regional Print titles. It launched the world’s first job classified free advert paper, Job Mail in 1997. In 1998, Junk Mail Online became one of the first commercial websites in South Africa. It went live in Kenya in April 2011 and followed up with Job Mail Kenya in May 2011. Even though It launched in Nigeria in November 2011, it has been working below the radar.
Even though it says it was inspired by the surge in the expanding internet access in Nigeria, it definitely will meet with a lot of competition in the likes of Dealfish, Google Trader, Tradestable, Jobberman, Cheki and many more.
Hmm… what will be JunkMail’s strategy, I wonder?