Fresh from winning the award for best e-commerce site of the year at the BOICT awards, JUMIA is on the move again with another fashion forward campaign. JUMIA, founded by Africa Internet Holding (AIH), is Africa’s largest online retail destination with over 20,000 fashion items, and today it unveils its latest fashion campaign with a dynamic fashion video.
The video brings together Jumia’s fashion core values for sophisticated and stylish fashion infused with the traditional edge of made in Nigeria fashion, having opened a ‘By Naija’ store earlier this year to promote Nigerian fashion and local designers, as well as partnering with Africa Fashion Week.
At the unveiling event on Friday in Lagos, which attracted many celebrities in the fashion industry such as Toke Makinwa, Lola Maja and Emmy Collins, VP Fashion at Jumia Nigeria Funmi Daniels stated that “JUMIA is glad that Nigerians are embracing fashion online and moving away from shopping from abroad with the great opportunity JUMIA has provided in terms of offering a large assortment of items and brands”.
