Jumia, Africa’s leading e-commerce platform, has delivered an impressive turnaround in its second-quarter results for 2025, signaling strong progress toward its long-term profitability goals. The company reported revenue of $45.6 million, up from $36.5 million in the same period last year, a 25% year-over-year increase. Jumia reaffirmed its strategic target to break even on a Loss Before Income Tax basis by Q4 2026 and achieve full-year profitability in 2027.
The revenue increase was primarily driven by:
- Robust usage growth across markets
- Higher take rates on transactions
- Strong performance in first-party sales, which rose 47% year-over-year to $23.6 million, fueled by partnerships with major international brands such as Starlink and Adidas
However, growth was partially offset by lower commissions from third-party corporate sales in Egypt.
“Our second-quarter results demonstrate continued momentum in our core consumer business, with robust usage growth and strong engagement across markets,” said Francis Dufay, CEO of Jumia. “This reinforces our confidence in reaching our strategic goal to break even in Q4 2026 and achieve full-year profitability in 2027. Based on current trends, we are raising our full-year 2025 guidance and long-term profitability targets. These results underscore the resilience of our platform and our focus on profitable growth and operational excellence.”
- Revenue: $45.6 million (+25% YoY)
- Operational Loss: $16.5 million, an 18% improvement from Q2 2024
- Loss Before Income Tax: $16.3 million, down from $22.5 million in Q2 2024
- Quarterly Active Users: 2.2 million (up from 2 million in Q1 2025)
- Gross Merchandise Value (GMV): $180.2 million
- Orders: 5 million (+4% YoY); adjusted for perimeter effects, physical goods GMV and orders grew 10% and 18%, respectively
The improvement in losses was driven by lower operating expenses, higher gross profit, and foreign exchange gains.
Jumia continues to leverage low-cost acquisition channels such as radio advertising, SEO, and CRM strategies to attract and retain customers. The company is also expanding into secondary cities to boost order volumes while discontinuing its focus on digital products via JumiaPay, which contributed to high order counts but limited revenue impact.
- Cash Balance: $95.6 million
- Total Liquidity: $98.3 million
- Term Deposits: $2.7 million
Liquidity decreased by $12.4 million in Q2 2025, compared to a $23.2 million decrease in Q1 2025, reflecting improved cash efficiency. JumiaPay processed $1.4 million in transactions by June 2025, down 23% year-over-year, due to the reduced emphasis on digital product sales.
Despite macroeconomic uncertainties, Jumia remains confident in its profitability roadmap. The company has exited non-core markets such as South Africa and Tunisia and raised capital through a secondary share offering to strengthen its financial position.
