Jumia is evaluating a fresh wave of expansion, with Tanzania and Angola emerging as top candidates, according to details shared during its Investor Day presentation on November 13, 2025. The consideration comes a year after the e-commerce company exited South Africa and Tunisia as part of efforts to cut losses, streamline operations, and focus on stronger-performing markets.
The potential move signals a shift from consolidation to selective growth as Jumia leans on improved efficiency, increased automation, and a more mature logistics network. The company is targeting profitability by 2027.
A year after major exits, Jumia looks outward again
In 2024, Jumia pulled out of South Africa and Tunisia—markets that accounted for just 3.5% and 2.7% of its overall orders—to concentrate efforts on its nine other markets. The company cited challenging macroeconomic and competitive conditions that limited growth potential.
One year later, Jumia is signaling renewed appetite for expansion. Tanzania—where it shut down operations in 2019—and Angola have been identified as promising markets for long-term growth.
This potential expansion is also tied to Jumia’s push to monetise its logistics infrastructure. The company plans to offer its logistics network to third parties across what it estimates to be a $50 billion addressable market, increasing both coverage and revenue opportunities.
Stronger fundamentals drive confidence
Jumia’s improved operating performance appears to be boosting its willingness to expand. The company has aggressively cut costs and adopted AI-driven automation across its processes. As of Q3 2025:
- Workforce size has been reduced by 7% since December 31, 2024
- Revenue grew 25.28% year-on-year to $45.6 million
- Operating loss declined 13.43% to $17.4 million
These results, the company said, reflect its strengthened business fundamentals and growing confidence in its long-term profitability roadmap.
Why Tanzania and Angola?
Population size and economic potential are central to Jumia’s renewed interest:
- Tanzania:
Population — 69 million
GDP — $79 billion
GDP growth — averaged 5.5% over the past decade; projected 6% in 2025 - Angola:
Population — 38 million
GDP — $108 billion
2024 GDP growth — 4.4%, driven by reforms and non-oil sectors
These indicators point to strong markets with growing digital adoption—key ingredients for e-commerce expansion.
Expansion dependent on strict “gates”
Jumia emphasised that no expansion will happen until specific criteria are met. These include:
- Foreign exchange stability
- Availability of strong logistics and delivery partners
- Robust seller pipeline
- Market readiness and infrastructure
- Proven payback period within internal thresholds
- Adequate cash availability
This cautious approach reflects the company’s renewed focus on disciplined, data-driven decision-making.
Challenges remain
While Tanzania’s economic reforms and growth trajectory make it attractive, Angola presents mixed signals. Although the country recorded its strongest growth in five years in 2024, high inflation and wage erosion continue to increase poverty levels—potentially complicating market entry for consumer-facing platforms like Jumia.
Existing markets still hold untapped potential
Despite considering expansion, Jumia maintains that its current nine markets are still “massively underpenetrated” and represent significant growth opportunities. The company did not provide a timeline for entry into Tanzania or Angola but reiterated confidence in its long-term direction.
