Jumia launches its Mobile App in Nigeria, Morocco, Ivory Coast and Kenya

JUMIA, West-Africa’s #1 shopping destination, today launches its App in Nigeria, Morocco, Ivory Coast and Kenya. JUMIA’s App is available for all Android phones – enforcing m-commerce in Africa. With their new app, JUMIA’s selection of 50,000 products is just a few clicks away and makes online shopping even easier and totally flexible.

M-commerce is exploding in Africa – the number of users who access the internet via their phones is growing rapidly and leapfrogging the traditional desktop users in Africa.

According to statistics gathered by the Nigerian Communication Commission, there are 120,362,218 mobile subscribers (78% of population) and 48,165,033 smart phone users in Nigeria (based on active internet subscriptions in June 2013). Similar mobile subscription numbers can be found in in Kenya (29.8 Mio mobile subscribers, 69% of population), Ivory Coast (18 Mio, 75% of population) and Morocco (38.3 Mio mobile subscribers, 120% – more subscribers than people living in the country).

Jeremy Hodara, co-CEO Africa Internet Holding: “For JUMIA it’s immensely important to also offer a mobile solution to our customers. M-commerce is not just an additional channel, but might be the entry point to gaining many more customers in a market where landlines are not always 100% stable. The smartphone penetration rate in sub Saharan Africa has increased immensely over the last years and will continue do so. JUMIA seizes this enormous opportunity with the best m-commerce solution on the market.”

In addition to the growing market penetration of smartphones in Africa, Nigeria is said to be among the ten fastest growing economies worldwide, according to The Economist. The World Bank predicts that Sub-Saharan marketplaces will expand by 5.1% in 2014 and by 5.2% in 2015.

Sacha Poignonnec, co-CEO Africa Internet Holding: In the time of just one year since its inception, JUMIA has excelled at offering its customers a wide collection of high-quality products. JUMIA greatly facilitated online shipping in Africa. We strive to push retail on the whole continent, and the addition of an m-commerce solution is yet another way of making it more convenient for our customers.”