One year ago, not many people in Egypt had heard about E-commerce and online shopping. Rocket Internet changed that by starting its new venture Jumia Egypt in August 2012.
Jumia has flourished, despite the fact that the country has been suffering from many social, political and economic difficulties. The company had a powerful start by providing their clients with a great variety of products including, mobiles, tablets, home appliances and fashion. In addition, to reliability and trust Jumia has been known as the most costumer eccentric e-commerce in Egypt. By providing the best customer service in the country and giving their clients whatever they want whenever they want it, Jumia has won the love and trust of many Egyptians. The fact that they have over a million face book fan is a concrete evidence of that.
Recently Jumia has celebrated its anniversary and when asked about their achievements, Mattia Perroni, co-founder and manager director, of the company said that Jumia has gone a long shot since it was founded. And he added that the company now understands more about the Egyptian market and Egyptian people, which will help in providing the best service to their clients. In addition, Jumia has learned how to operate under all circumstances, even in the curfew that was posed across the country, Jumia operations never stopped.
A year after the foundation of Jumia, it is clear that the company has helped in the awareness of the benefits of online shopping and online malls. Egyptians, now, prefer to resort to buying products online to save time and effort especially consider the great payment methods that the company provides such as online payment and cash on delivery. Jumia wants to be the no. 1 online shopping mall in Africa and it seems that they are going on a fast track to reach their goals.
