It appears ecommerce giant Jumia also wants its share of the payment cake which explains its decision to venture into the payment space with JumiaPay. In a move aimed at strengthening its market position, the company yesterday announced the launch of JumiaPay.
JumiaPay is a third party online payment solution that the company said will provide a safer, faster and more convenient online payment experience.
The big plan for JumiaPay is to be available in all the African countries that Jumia currently operates in, 23 in all. The service appears to be using a model that is similar to that of Alibaba’s own payment solution – AliPay.
Simply put, JumiaPay will not just serve as a payment option for ecommerce, it could also be used to pay utility bills and airtime top-ups.
“Jumia Pay has a very simple yet crucial objective: go even further in providing a safe, a secure and a convenient shopping experience to our customers, building trust along the way between us, our thousands of sellers and our millions of customers. We are very proud to be able to offer this new service to our customers and participate in building financial inclusion in Africa to unbanked or underbanked populations,” said Jeremy Hodara, coCEO of Jumia.
Nigeria is the first country where JumiaPay will be available and it is expected to also become available in other Jumia’s market across Africa later this year.
