iROKOtv and StarTimes have signed an agreement for the establishment of 2 channels – IROKO Play and IROKO Plus on the Africa-wide terrestrial cable TV platform.
This deal allows iROKO to reach about 4.6 million people in various parts of Africa.
The partners said StarTimes subscribers will have the choice of two Nollywood channels. IROKO Play, available in the StarTimes Basic Bouquet, will showcase classic Nollywood movies from 2007 onwards, with a brand new exclusive movie added to the schedule each month.
IROKO Plus, in the StarTimes Unique Bouquet, will show premium Nollywood movies from 2011 onwards, with the addition of an exclusive brand new movie each week. As part of the 24/7 programming schedule, and in addition to the movies, both channels will also show behind the scenes interviews with the stars and magazine shows.
“Launching IROKO Play and IROKO Plus on Startimes is an exciting milestone for IROKO,” said Jason Njoku, CEO of IROKO.
“We’re known primarily for leading OTT content delivery across Africa through IROKOtv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the Linear TV market. StarTimes are very much focused on bringing the very best entertainment to as many people as possible at an affordable price an ethos that is close to our hearts, which is why this new landmark partnership is so befitting”.
Michael Dearham, VP of StarTimes added: “The deal with IROKO is a significant advance in our quest to become the home of premier African film and television content. Throughout the global African Diaspora, IROKO is synonymous with high-quality, cutting-edge Nollywood filmed entertainment and their extensive catalogue of prime-time Nollywood movies resonates well with StarTimes’ vision to provide every African family access to high-quality digital entertainment. Our exclusive partnership with IROKO allows us to nurture an ‘axis of content excellence’, as well as more clearly differentiate our value proposition which in turn gives us the means to deliver the very best Nollywood movies and series to our subscriber-base.”
