Twitter has just unveiled First View. First view is a creative way of sharing your brand story with compelling video creative across Twitter’s massive audience.
First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
Twitter is rolling out First View gradually to managed clients in the US, and in the coming months it will be rolled out globally.
Pricing has not been announced yet.
