Integrated Automotive, a leading provider of commercial trucking and heavy equipment solutions in Jordan, has announced a strategic partnership with Truecaller, the global communications and caller identity platform, to enhance customer engagement and build greater trust through verified, transparent communication.
The partnership introduces Truecaller’s Customer Experience Solution Suite to Integrated Automotive’s communication systems,https://innovation-village.com/termii-teams-up-with-truecaller-to-revolutionize-mobile-business-communication-in-africa/ allowing the company to provide secure, personalized, and context-rich interactions with customers. The collaboration aims to set a new benchmark for digital trust and customer experience within Jordan’s automotive industry.
Elevating Trust and Transparency
With this integration, customers will now receive calls from Integrated Automotive that are instantly recognizable — displaying the company’s verified business name (localized in Arabic), logo, and a green verification badge. This ensures customers can immediately identify legitimate business calls, reducing the risk of fraud and improving response rates.
In addition, the Call Reason feature enables Integrated Automotive to provide context before a call is answered — such as notifying customers about maintenance schedules, delivery updates, or service confirmations — creating a more transparent and efficient communication experience.
Driving Innovation in Customer Experience
Speaking on the partnership, Ahed Sukhon, General Manager of Integrated Automotive, said the collaboration aligns with the company’s mission to strengthen trust and enhance customer satisfaction through technology-driven innovation.
“At Integrated Automotive, we are always committed to providing practical and customer-centric solutions that build trust and enhance the ownership experience. Through our partnership with Truecaller, we reinforce that commitment by ensuring reliable and transparent communication with our customers in Jordan. This collaboration reflects our vision to adopt global best practices and set new benchmarks in the trucks and heavy equipment sector.”
Truecaller, whose business solutions are used globally to verify over 150 million business calls daily, sees this partnership as a milestone in enabling contextual, culturally relevant customer engagement in the Middle East.
“Truecaller is thrilled to collaborate with Integrated Automotive to redefine customer communication in Jordan,” said Priyam Bose, Global Head, GTM & Developer Products at Truecaller. “By deploying our Customer Experience Solution Suite, Integrated Automotive can enable secure, trustworthy, and transparent interactions. The ability to display their Business Name and Call Reason in Arabic ensures every engagement is contextually relevant and culturally resonant.”
Setting New Standards in Automotive Communication
The partnership signals a growing trend among regional businesses embracing verified digital identity tools to improve customer relationships. For the automotive industry — where trust and communication are critical — the adoption of Truecaller’s verified communication suite represents a forward-thinking step toward digital transformation and enhanced service reliability.
By integrating trusted communication tools into its customer operations, Integrated Automotive aims to strengthen engagement, reduce call drop-offs, and redefine how automotive brands interact with their customers in the digital era.
