Instagram has just launched the ‘Highlights’ feature in email to get occasional users to probably engage more. These “Highlights” email messages are sent to a selection of users, showcasing content from their feed that they’ve more than likely missed. Instagram confirmed this in its new email strategy to TechCrunch and says it’s the first time it’s sent out promotional messages designed to spur former users into rediscovering the app.
For ex-Instagrammers who might not like this idea of receiving emails from a service they’re no longer interested in, especially when they didn’t even sign up for them, they could simply hit the unsubscribe button included in the email.
Instagram, which launched in 2010 before being acquired by Facebook two years later for $1 billion, has more than 300 million active monthly users. Of course, with the app now pulling cash via ads, it needs all the eyeballs it can get in order to attract marketers and charge lucrative rates. Highlights, it seems, could be one way of reigniting interest in the app among those who’ve drifted away from the service in recent months and years.
There currently doesn’t appear to be a way to sign up for Highlights, though such an option may be just around the corner.
