Instagram is paying attention to the look of its service on the web. The photo service which was at one time app-only has done a major overhaul of its website’s design.
The new Instagram on the web is now beautiful, flat, well designed interface with a light grey background. It has done away with the header made up of a collage of photos on profile pages and instead presents a clean background that is easy on the eyes.
Instagram now also allows hashtags on its service to be followed on the website, where it takes users to a page where other photos with the same hashtag are arranged chronologically – just like the mobile app.
Instagram says that the web overhaul is part of a focus on making the service more web-friendly, adding that last month Instagram’s newish embed feature, which lets websites embed photos on third party sites, was used to view photos 4.7 billion times.
