Do you know that Facebook’s own Donate buttons have raised $1 billion for nonprofits since its launch in 2013? Can you now imagine if Instagram launches a similar feature to its 1 billion users?
Well you don’t have to imagine anymore. It seems that Instagram will soon launch its fundraising feature. Some days ago, Techcrunch reported findings from Jane Manchun Wong, who discovered code and images within the Instagram app that hint at support for Fundraise.
Facebook also mentioned at its Communities Summit earlier this month that it’d be building Instagram Fundraiser stickers.
Well Instagram has released a statement confirming that it is testing the feature and said it hopes to bring it to all users “later this year.”
“We are in early stages and working hard to bring this experience to our community. Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes. Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months.”
As with Facebook donation feature, this Instagram fundraiser feature might possibly require users to input their credit card details. This means that Facebook will gain access to millions of credit card numbers that could be used for other commerce features.
