Instagram has introduced a feature which enables users to share Stories to Facebook Stories with the exception of only businesses, since they’re not allowed on Facebook Stories yet.
The new feature which is rolling out was confirmed after testing in Portugal last month and offers users the option to syndicate Instagram Stories to Facebook Stories.
According to a Facebook spokesperson,“You now have the option to share your Instagram Stories to your Facebook Stories. We’re always working to make it easier to share any moment with the people who matter to you.”
The feature should drastically cut down on the annoyance of manually syndicating your Stories, which takes both extra time and can lead to reduced image quality as posts are saved and re-uploaded elsewhere. Stories are supposed to be raw, and created in the moment, but all that cross-posting can steal your attention from what you were doing.
Facebook has effectivally pivoted to Stories, making it the main destination for posts from Facebook Camera and its augmented reality Camera Effects platform.
Only recently, Instagram also introduced a new feature that lets you create and add a poll to your Story. When you share your poll, friends and followers who view your story will be able to vote and see the results in real time. Like Stories, polls disappear after 24 hours.
In another development, Instagram recently also added another feature that lets you find Instagram Stories by location or hashtag
Sequel to this development, the Snapchat Stories clone has been criticized as redundant, considering Facebook now has Instagram Stories, Messenger Day, and WhatsApp Status. And a daily active user count has yet to be announced for Facebook Stories, despite Instagram touting 100 million just two months after launching in August 2016. Instagram Stories now has over 250 million, just like WhatsApp Status, while Messenger day has over 70 million.
Instagram doesn’t disclose the breakdown of its 250 million users in terms of people who post versus those who just watch, but the roll out of the syndication feature could bring a ton of new content to Facebook Stories, which recently added viewing desktop
Instagram also has plans to bring Stories viewing and posting to desktop.
Hopefully down the line Facebook’s whole family of apps will allow easy cross-posting, so no matter whether you compose on Facebook, Instagram, WhatsApp, or Messenger, you’ll be able to share to all the networks you want with a single upload.
