Instagram Now Allows Live-Stream Scheduling

IG Livestream may now be scheduled in the app, with users getting a reminder via push notification on the day of the show. This could be a useful addition from Instagram.

An in-depth look at the scheduling procedure can be found in this post.

Content creators can now schedule a forthcoming stream up to 90 days in advance from the live composer, which includes a title description and product tags if you want to advertise them in your stream. 

According to Instagram’s plans, the platform has been testing out a new live-stream shopping format, which has proven effective in increasing app usage by boosting discovery and driving purchase activity in real-time. Likewise, TikTok is exploring the same idea having witnessed success with live shopping in China, which is really the template for this new push, and encouraging more shopping behaviour in each app.

Indeed, as McKinsey highlighted earlier this year, live shopping has become a significant part of China’s retail economy.  “In less than five years, live commerce has changed China’s retail business and established itself as a major sales channel. For the past year, two-thirds of Chinese customers responded to a 2020 poll that they have purchased things via Livestream.”

According to McKinsey, live-commerce-initiated sales might contribute 10% to 20% of all e-commerce by 2026, which is where Instagram and TikTok see promise.

Users will be able to register for reminders that will be sent to them the day before the broadcast and again 15 minutes before the stream begins if you choose to schedule your streams.

In light of the expectations and the possibility for growth, this may not seem like a startling feat. It’s true that there are other techniques to promote your scheduled streams, but these are the most common. This is a significant improvement for marketers seeking to boost engagement in the app because it is embedded into Instagram and gives automated reminders within the app.  Trying out Instagram’s new live scheduling feature will be well worth your time. It’s now available to all users.

Instagram has also revealed a new Live practise option, which allows users to evaluate their light levels, get acquainted to the camera, and so on without broadcasting.  As a plus, broadcasters will be able to connect with their guests in practise mode before the show and test their connection, which is important for anyone who has ever live-streamed before.

It won’t be long before the new Live practise mode becomes available.