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    Innovation Village | Technology, Product Reviews, Business
    You are at:Home»Exclusive»InnJoo bets on Nigeria

    InnJoo bets on Nigeria

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    By Paul Adepoju on July 26, 2016 Exclusive, Gadgets, News, smartphones

    TecSync Technology Co. Ltd, manufacturers of InnJoo smartphones, has high hopes for Nigeria’s smartphones market. According to the president of the company, Jack Lee, they’ve recognised the prime status of the Nigerian market as the biggest in Middle East and Africa, a factor which justifies its focus and permanent residence of the company’s senior executives in the country.

    He said: “Nigeria is the biggest economy in Africa, the 7th most populated country in the world and is by far the biggest market for mobile devices in Middle East and Africa.

    “This fact is not recognized by many investors who would rather opt to focus attention and channel their resources to countries such as Dubai, South Africa and Egypt.

    “For us, we recognize the importance of Nigeria as a regional giant and as a force to be reckoned with in the global economy. This justifies our decision to make Nigeria the focus and centre-piece of our market operations. As the biggest market in Middle East and Africa, we have chosen to make Nigeria the hub of our activities.

    “In line with this, a lot of our senior management and executives have relocated to Nigeria to direct our expansionary plans out of here and as a result, most of our new products and latest offerings will be unveiled here in the country first before they are received in other countries.”

    He added that with a team of highly motivated and talented leadership team with experience from both mobile device, software, telecom and internet market leaders, InnJoo’s over-riding ambition is to build an ecosystem with software services and provide access to content for millions of Nigeria’s value-for-money yet tech-savvy users. Lee also restated the commitment of the organization to contribute its quota to the growth of the mobile economy in Nigeria through sound intervention projects and other corporate social responsibility initiatives.

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