Lawyers frequently find themselves embroiled in complex and controversial legal cases that demand their utmost attention and preparation. However, even the most meticulous of attorneys may sometimes find themselves in a predicament where they forget to bring vital documents to the counsel table.
In the past, lawyers would have sent someone to retrieve the missing evidence, but in 2023, advancements in technology have made it possible for lawyers to access the same information through the cloud using their smartphones.
This is just one example of how legal tech, a specialized field that encompasses the use of advanced technologies, is revolutionizing the way law professionals work.
Apart from legal research and eDiscovery tools, legal tech is essential for law firms to address their digital marketing activities. HubSpot is a platform that can assist in various ways in this regard.
Campmany Abogados, a Spanish legal firm, invested in HubSpot software and witnessed significant results within just four months. The firm’s conversion rate increased by 4%, while the number of clients rose by 7%.
Law Firms Should Embrace HubSpot
HubSpot’s Ultimate List of Marketing Statistics for 2022 shares that 61% of expert leaders use CRM for automating a small chunk of their sales. It also highlights that the CRM market globally will be $113.46 billion by 2027 end.
HubSpot is an excellent CRM tool that helps law firms manage their digital mandates. It offers social media scheduling and email automation capabilities, making it a comprehensive tool that can assist with several business functions. It’s no wonder that growth-oriented law firms are seeking a platinum HubSpot partner.
According to Connection Model, top-notch market players in the same niche should concentrate on inbound marketing. Service providers need to attract targeted prospects who have shown an interest in the legal business rather than blindly disseminating advertising content to everyone.
To achieve this, these companies should focus on customer engagement, as it’s a core component of successful marketing.
The Benefits of HubSpot for Law Firms
A few of the crucial advantages of HubSpot CMS for law firms include:
- Analytics Help to Track the ROI and Campaign Performance
HubSpot provides data on website visitors’ behavior for law firms, including how they reached the website and other online activity insights. Real-time data is crucial for the success of law firms. However, legal marketers sometimes can’t access the data until the campaign concludes, making it too late to make any necessary changes.
- Engages Audience Through Social Media Management Tools
HubSpot offers several features that law firms can use, such as social media management tools and keyword planners, to engage their audience. The advantages of using these tools include having a single tool for every marketing initiative, one interface for managing the entire online presence, integrated tools that work together, and easy content visibility.
The social media management tools provide insights into post-performance and enable law firms to optimize engagement. To connect with their audience, law firms need to use social media platforms, such as LinkedIn, Twitter, and Medium, and share their content in various places.
- Easy Meeting Tools
HubSpot can help businesses maximize their leads and website traffic. It provides free templates to assist attorneys in starting their tools and websites, which enables them to market using a single portal.
There are also meeting tools available, such as Office 365, Outlook, and Google, that help audiences stay updated on their calendar and offer simple ways to schedule a meeting with you. It’s even possible to embed team calendars on the website, making it easy for clients to schedule a meeting.
Best Practices to Use HubSpot
HubSpot can help law firms overcome several business growth challenges. Here are some best practices for using this CRM tool:
- HubSpot Lists: This is an essential tool for business development and marketing purposes. It enables law firms to prioritize leads and ensures that they are not spending on leads that do not get converted. It also helps to keep data integrity.
- Dashboards and Reports: HubSpot provides many pre-populated reporting choices that are useful. However, you will need to create custom reports to get in-depth data. Generating custom dashboards and reports enables you to gain actionable insights.
- Sales Pipeline: Law firms can make use of the sales pipeline options. You have the choice to customize it if it doesn’t work for your team. This practice is useful, and you will require a formal sales process with the buy-in process of the team. Other best practices include ensuring that every pipeline stage is what the future clients expect and making sure that each person updates their scope and the pipeline.
Conclusion
Although HubSpot is primarily used for small businesses and startups, law firms can also benefit from its features. As it is an investment, it is crucial to make a wise decision. Therefore, it is recommended to consult an expert to assess your business environment and select the right HubSpot partner that best suits your law firm’s needs.
