According to a recent blog post, Google says that because Tablets are so easy to use, they can be a great way of introducing new users to the internet; however they’re still expensive for the majority of people in Africa. So how about making them available in cybercafés? Cybercafés would not only attract new customers interested in a more simple and interactive way of going online, but also make significant savings on their number one operating expense: electricity. Tablets consume much less power than desktops or laptops, and don’t require ventilation. Among other things, these savings can be reinvested in faster connectivity.
Equinox cybercafe before and after replacing PCs with tablets |
When customers start a session on the tablet, they will find popular applications ready for immediate use, and can also directly download any application of their choice. They will be able to use the device comfortably seated on a couch, go to a private booth for a video chat or set their tablet on a dock and type away on a wireless keyboard. Once the session is finished, the cybercafé staff will help the customer perform a factory reset, to ensure that all of their private data on the device is fully erased.
How will customers react to this experience?