Chinese OEM company Huawei yesterday (Tuesday) announced it had shipped 100 million smartphones in 2015. According to the company, the number represented a 3 000% increase over 2010 and comes on the back of research and development investment.
“The smartphone landscape is constantly changing as people look for devices that let them extend the boundaries of what’s possible. We look forward to continued growth in 2016 as we expand our product portfolio and partner with some of the world’s top brands to bring the best devices to market,” Kevin Ho, president of Huawei Consumer Business Group Handset, said in a statement.
Long associated with lower priced products, Huawei said it ramped up efforts to target a higher consumer market. It reported a 30% increase in shipping mid- to higher-end smartphones, including 4 million P8 and 6.5 million Mate 7 devices.
“These results directly reflect the consumer demand for our products, and we’re proud to deliver premium smartphone devices to people around the world,” said Ho.
Huawei said it is determined to increase its presence in Africa and in 2014 invested 14.2% or $6.3bn in research and development.
