The HTC UltraPixel Camera, a major feature in the HTC One smartphone is turning into an ultra-headache.
The HTC UltraPixel camera is HTC’s response to Samsung Electronics and Apple, but the complications involved in the production of this one of a kind camera is delaying the smartphones launch.
HTC Chief Marketing Officer Benjamin Ho told reporters in Taipei yesterday. “It can’t ramp up so quickly,” he said of the camera sensor specially designed and produced for the Taiwanese company.
The HTC One, unveiled in February, was originally supposed to begin shipping in early March. Now, it’s set to arrive on shelves this week in just three markets, the U.K., Germany and Taiwan, before hitting the big time across Europe, North America and the Asia-Pacific next month. As recently as a week ago, HTC execs were holding onto the tale that because they were working with suppliers to boost output, the product would launch on time this month.
The cornerstone of the device is this UltraPixel Camera, which HTC says has larger pixels and an aperture that lets in 44 percent more light than the iPhone 5. That means it’ll take better pictures in low-light conditions.