If you think you can go about business in the world today without real marketing amidst competitors, then you are a joker. ‘Strategic’ Marketing is what makes a business. Whether by Referral, Availability or Wide-reach, your products must be seen and must touch the hearts of men. Samsung has done well in this area. Flagships, middle class or feature phones, they have it all.
Not to digress, HTC has promoted from within the company, its current CFO Chialin Chang is now the new global head of sales.
Chang looks to consolidate operations and will draw from his previous experience of working in sales. The CFO post will remain with Chang as well until HTC determines that “a transition of responsibilities makes sense.” The company’s revenues have dipped significantly and a number of its top executives left earlier this year.
The quietly brilliant payoff line for HTC isn’t really working for them. They need some noise and aggression about what they stand for. HTC is known for high end phones with fantastic build but many still don’t know the brand. I think its beacuse Samsung is a conglomerate and has that goodwill because of their ‘other’ products like the household electronics and appliances which people has used and have trusted over time. I use Samsung here because they are a leading global brand. Even Sony understood the laws of marketing and visual ads and are coming up strong despite losses in the past.
It’s no secret that HTC hasn’t had a good year, despite the fact that it released smartphones such as the HTC One, which received rave reviews from critics as well as customers around the world. The company actually posted its first ever quarterly loss in its entire history and just this month HTC has registered its 25th consecutive month of declining year on year sales.
We hope that this new appointment will bring a turn around but to be fair, HTC is defintely a brand to be associated with.
