Hisense is widely recognized for delivering affordable electronics and home appliances — from TVs to refrigerators. But at CES 2025, the China-based brand showcased its premium ambitions with a jaw-dropping 136-inch Micro LED TV, priced at an eye-watering $100,000. So, what’s next for CES 2026? For starters, new leadership and a renewed focus on innovation.
Leadership Shake-Up Ahead of CES
Hisense recently announced two major hires:
- Sarah Larsen, Chief Marketing Officer
- James Fishler, Chief Commercial Officer
In a press release, Hisense emphasized Fishler’s extensive experience in home entertainment, appliances, and HVAC, noting that his expertise will be pivotal as the company “builds toward a milestone 2026 and its presence at CES.” Both executives bring knowledge from industry heavyweights like LG, Samsung, and Beats, signaling Hisense’s intent to elevate its brand positioning.
How to Watch Hisense’s CES 2026 Presentation
- Date & Time: Monday, January 5 at 1 PM ET (8 PM CAT)
- Livestream: Available on Hisense’s official website
What to Expect from Hisense at CES 2026
With its new leadership team in place, Hisense is clearly aiming to polish its image and accelerate innovation. In a recent interview with Tom’s Guide, Larsen highlighted fast turnaround from concept to market as a key differentiator for Hisense — a strategy that could help the brand compete more aggressively with premium rivals.
Here’s what we anticipate:
- Focus on Display Technology
Hisense is expected to spotlight advancements in RGB TV technology, an emerging trend where mini LED and micro LED displays dominate the conversation. With Samsung and LG already teasing their next-gen Micro RGB TVs, Hisense will likely position itself as a cost-effective alternative — hopefully with price points far below six figures. - Appliances and HVAC Systems
While CES is primarily a tech showcase, Hisense will also reinforce its strength in home appliances and HVAC solutions, leveraging Fishler’s expertise to expand its footprint in these categories. - Brand Evolution
Expect messaging around innovation, speed-to-market, and premium design, as Hisense works to shed its “budget-only” image and compete head-to-head with global giants.
Will Hisense surprise us with affordable Micro LED TVs, or unveil new smart home integrations? We’ll find out on January 5. Stay tuned for live updates and hands-on coverage from CES 2026.
