Currently, it’s a great time to be a marketing agency. Every year, millions of businesses seek marketing help from agencies. For example, businesses often want an agency to handle their social media marketing campaigns and optimize their websites with SEO content. But this is barely scratching the surface.
Naturally, many entrepreneurs and industry professionals are launching their own marketing agencies. In addition to this, existing marketing agencies are bolstering their efforts to expand and grow their client bases. This makes absolute sense, as the industry is becoming increasingly competitive, despite how lucrative it is.
So, if you’re the owner of a marketing agency or start-up, this guide is for you. Inside are some useful steps and hints that will allow you to successfully run your marketing agency.
Increase your client numbers
To be a successful marketing agency, you need longevity – and the only way this can be achieved is by consistently increasing your client numbers. Even if your current client numbers are healthy, there can never be a time where you take your foot off the pedal, especially during the current consumer market.
Think carefully; what do clients want from your marketing agency?
The answer is simple: they want simplicity.
Specifically, they want simplicity when it comes to creating and launching marketing campaigns. For example, many clients currently want to launch SMS (text) messaging marketing campaigns, but don’t have the software to do it.
Here’s the good news: you can provide them with an excellent and easy-to-use SMS campaign tool. By providing your clients with this, they will become increasingly loyal to your agency, and your revenue will go up beyond belief.
Promote exciting incentives
Often, when clients are comparing marketing agencies, they’re looking for incentives. For example:
- First-time client discounts
- Loyalty discounts
- Different payment options (e.g., monthly installments if they can’t pay upfront)
So, your agency team will need to think hard about what kind of incentives you can offer to clients. From there, your incentives must be put at the core of your marketing so that you can gain attention and client conversions.
Have case studies prepared for clients to read
Paying for services from a marketing agency is a big step for most businesses. Naturally, they want assurance, especially if they’ve never outsourced their marketing before.
The best way to provide them with this is by having client case studies prepared. You can make case studies public on your website (which is always a smart move), as well as give clients the option to request them via email.
Create insightful content
Your marketing content shouldn’t be one-dimensional and pushy. Instead, it should be insightful as well as creative. For example, you could post content to your social media pages that give insight into your company culture, such as a behind-the-scenes look at your office employees. This will help to humanize your agency and ultimately show potential clients that you aren’t just money-driven.
Provide virtual consultations
The world of consultations has changed dramatically. Now, clients don’t want to have to travel to see you – instead, they want virtual consultations. Often, Zoom and Skype are their preferred platforms for this. Therefore, to give clients peace of mind, you should make it clear on your website that you offer virtual consultations where services and costs can be discussed in detail with a friendly employee. If you can offer these consultations for free, then even better.
