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    You are at:Home»Artificial Intelligence»How to Protect Yourself This Holiday Season with Gmail’s New AI Tools

    How to Protect Yourself This Holiday Season with Gmail’s New AI Tools

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    By Smart Megwai on December 20, 2024 Artificial Intelligence, Cybersecurity, Ecommerce, Google, How To, Online Safety, Technology

    As holiday shopping heats up, so does the rise in online scams. To tackle this seasonal surge in phishing, spam, and malware, Google has unveiled cutting-edge Artificial Intelligence (AI) tools to shield Gmail’s 2.5 billion users. The announcement, made via a company blog post on Wednesday, highlights the tech giant’s proactive measures to keep inboxes safe during one of the busiest times of the year.

    Here’s what you need to know—and how you can use Gmail’s new features to protect yourself.

    What’s Behind the AI Boost?

    Holiday scams aren’t new, but their sophistication is growing. Cybercriminals leverage the festive season to exploit the high volume of transactions and communications, targeting unsuspecting shoppers and businesses alike.

    Google’s new AI-powered tools work behind the scenes to detect and block threats before they reach your inbox. Using advanced machine learning algorithms, these systems analyse email patterns and flag suspicious activity, such as phishing attempts that mimic trusted brands or malware-laden attachments.

    The move builds on Gmail’s existing security features, which already block more than 99.9% of spam, phishing, and malware. However, the new tools aim to tackle the nuanced and evolving tactics scammers employ during peak shopping periods.

    How to Stay Ahead of Scammers

    While Google’s tools are powerful, your vigilance is equally crucial. Here’s how to maximise your security:

    1. Enable Gmail’s Built-In Protections
      Ensure your Gmail settings include spam and phishing protections. These features work automatically but can be fine-tuned for added security.
    2. Look Out for Red Flags
      Watch for emails urging immediate action or offering deals that seem too good to be true. Google’s AI can catch many of these scams, but staying alert to unusual sender addresses or odd formatting is essential.
    3. Report Suspicious Emails
      If a phishing email slips through, mark it as spam. This helps Gmail improve its filters and prevents similar messages from reaching others.
    4. Update Your Recovery Options
      Strengthen your account recovery options to ensure that, even if you’re targeted, you can regain control of your account quickly.

    Why This Matters

    In recent years, holiday scams have cost victims millions. Google’s latest tools are part of a broader industry push to enhance digital security. For instance, similar initiatives were rolled out during last year’s shopping season, focusing on SMS and voice phishing (vishing).

    By leveraging AI and empowering users with knowledge, Google is making a statement: technology and education go hand in hand in the fight against cybercrime.

    The Bigger Picture

    This holiday season isn’t just a time for giving—it’s a time for vigilance. With tools like Gmail’s enhanced AI protections and user awareness, we can ensure a safer, scam-free shopping experience for everyone.

    Stay informed, stay cautious, and let technology do the heavy lifting while you enjoy the holidays.

    Related

    AI artificial intelligence cybercrime CYbersecurity data privacy digital security Gmail Google Holiday Shopping Malware Online Safety Online Shopping Phishing Security spam
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    Smart Megwai
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    Smart is a Tech Writer. His passion for educating people is what drives him to provide practical tech solutions which helps solve everyday tech-related issues.

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