How to Promote and Sell Event Tickets Directly on TikTok with the New Eventbrite Integration

TikTok has introduced an exciting new feature that integrates Eventbrite, a top event management and ticketing platform, into its app. This new partnership allows content creators to promote and sell event tickets directly through TikTok, transforming digital event marketing and ticket sales.

Starting today, TikTok users can add Eventbrite links to their videos. This integration makes it easier for viewers to discover and buy tickets for live events without leaving the app. By embedding an Eventbrite link in a TikTok video, creators can direct their audience to a dedicated event page where they can view details and purchase tickets seamlessly.

Here’s how you can use this new feature:

1. Create Your Event Link: Open TikTok and start by creating your video. Tap on “Add Link” to incorporate an Eventbrite link into your content. This feature is designed to make event promotion straightforward and effective.
2. Search and Add Your Event: Find your Eventbrite event by name within TikTok and add the link to your video. This ensures that viewers can easily access your event details.
3. Link Display: Once you’ve added the link, tap “Link to Post” to display it above your video caption. Additionally, you can pin the link in the comments to maximize visibility. Ensure your event meets the criteria: it must be in-person, publicly listed on Eventbrite, have paid tickets, and occur within the next 90 days (or 180 days for music events).

This new feature is a game-changer for both TikTok and Eventbrite. For TikTok, it opens up a new revenue stream and enhances the platform’s value for creators. Previously, event promotion on TikTok required using external links and third-party tools, which could disrupt the user experience. With this integration, creators can convert engagement directly into ticket sales, providing a more streamlined and engaging experience for their audience.

Eventbrite gains significantly from this partnership as well. By integrating with TikTok, Eventbrite gains access to a broad and diverse user base, including a younger demographic that is highly active in online content and events. This exposure is expected to increase Eventbrite’s visibility and attract more event organizers who want to leverage TikTok’s viral potential to promote their events.

This integration is part of a larger trend in social media and digital marketing where platforms are focusing on creating direct monetization opportunities for content creators. TikTok’s move aligns with its ongoing efforts to enhance its platform’s functionality and support its creator community, contributing to its rapid growth.

Content creators across various fields—such as music, comedy, education, and fitness—can now take advantage of this feature. By simplifying the process of promoting and selling tickets, TikTok and Eventbrite are offering a powerful tool that could revolutionize how live events are marketed and sold in today’s digital landscape.