How to Organise a Seamless and Hitch-free Webinar

A webinar is now part of the online world today. It gained more popularity due to the coronavirus pandemic that forced millions to work from home.

There are different webinar platforms you can use but it behooves you to select the best one that meets the objectives of your event. Noting this, here are ways to plan a successful online event.

Put together a team and get speakers

Most likely, it is your organisation that is organising the event. So, you should already have a team. If not, you can put together a team. Following these, you must reach out to relevant speakers. For example, if you are in finance, the speakers for your webinar should be selected from the finance field. Speaker expertise is important to the success of any webinar. If need be, have a budget.

Decide the webinar format

You must choose a webinar format that will effectively engage the audience. It can be in the form of a masterclass, a panel discussion, a chat show, a case study, a presentation and a product demo. You should select based on the goal of your webinar.

Get the media ready

Presentation slides, videos, pictures, and every other media should be ready before the date of the online event. Ensure that you test-run every one of the media to ensure there is no error. It will be embarrassing if the media decides to mess up on the day of your event.

Select a webinar tool and familiarise yourself with it

Do not just select any webinar tools because of their popularity. You should choose based on objectives, cost, and user experience features. Zoom, Google Meet, and Microsoft Teams are among the popular platforms. Note that their features are completely different. Take a look at them to weigh your options.

Develop an agenda

Develop an agenda for your event. This should explain how the event will pan out as well as the duration and everything that would be discussed.

Announce your webinar

You have to market your event so that people can register and attend the event.