How To Increase Sales On Instagram Using Your ‘Bio’

Any Business has the chance to make a good first impression just by setting up its Instagram Bio for success. 

Your company’s Bio, if written in a concise way such that it clearly states who you are, what you’re about and what you can offer your audience, can act as your business card, portfolio, and website home page. 

For instance, Later’s Instagram Bio which you see displayed above. What makes it unique is that the company has written its copy in clear terms using actionable words. Even the fact that it uses relevant keywords gives the brand a higher chance to be seen when people are searching on Instagram. 

Later also outlined one of its achievements — #1 Marketing Platform for Instagram. And that’s because the company has over 4 million users. 

That said, let’s now dive into what makes for a great Instagram Bio so you can stand out in front of the right audience and increase sales as well. 

1). Start With Your Purpose 

Think about it! Why are you on Instagram? 

Are you trying to build a community? It will be nice to announce your branded hashtag in your Bio, and request for followers to use it. 

If your goal is to boost sales then it’s also important that you add Linktree to your Bio, pointing potential buyers to multiple product pages. This will help them find what they are looking for. 

2). Share User-Generated Content  

Hashtag is a unique way to allow your content to get to those who are in need. However, it should be unique to your brand. Make sure it has your company name or you can craft a hashtag that expresses some of your values. 

Branded Hashtags can look like Apple’s #ThinkDifferent, Coca Cola’s #TasteTheFeeling or Nike’s #JustDoIt. So brand with your slogan or tagline. You can also encourage your existing customers to include your hashtag(s) in their posts and reshare that user-generated content (UGC) on your channels.

3). Share Your Company Details

More than Links and Hashtags you can also add details about your business such as your company’s contact, address and hours of operation. 

You can even cross-promote your other companies or personal pages. Also consider adding Call-To-Action so people can do something immediately they land on your IG page. 

4). Add Creative Elements 

You can use emojis while sharing details about your company’s details, your brand’s personality. They help influence readability and also make you stand out. 

Another way to make your Instagram Bio creative is to change up font styles. It adds variety, try it here. 

Conclusion

Social media marketing is an important aspect of your business. You can’t afford to be guessing while using features like Stories, Reels, IGTV and most importantly your Instagram Bio. Try looking at the Instagram Bios of successful brands in your industry to find out what’s working for them.