Augmented Reality (AR) and Virtual Reality (VR) crazes didn’t die out with Pokémon GO. This dynamic-duo is alive, well, and benefit businesses. AR and VR technologies are living up to and surpassing expectations in terms of creating riveting user experiences.
Using this technology has a unique way of increasing brand engagement, and generating new ways to interact with services and products. If your company hasn’t yet experimented with AR or VR technologies, explore the following innovations. The answer to improving your numbers this year may be to implement AR/VR into your business today.
Virtual reality is an interactive computer-generated experience taking place within a simulated environment. It incorporates mainly auditory and visual feedback, but may also allow other types of sensory feedback like haptic. This immersive environment can be similar to the real world or it can be fantastical.
Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
Revolutionize product testing and free trials
Why mail out hundreds of sample products when your customers can test them on your website using AR and VR technologies for a fraction of the cost? You could potentially build an AR or VR system that lets customers “use” your products in a virtual environment — helping them through the buyer journey. This saves you and your company the exorbitant investment in test products or samples. You will be interested in how much your “true” clients and customers want to help you and give you information. Innovative brands are using AR and VR technologies to give customers trial runs in retail, automotive and construction etc
Provide a more exciting user experience
Go ahead and be the company that goes above and beyond in an age that emphasizes engaging, immersive user experiences (UX). Implement AR or VR technologies into your company or website to give unforgettable UX users will talk about with their friends and family. Something as simple as giving a virtual tour of your establishment in 3D can be enough to increase clicks and decrease bounce rates. Generate a buzz and get people talking about your brand with exciting immersive UX.
Create personalized employee learning systems
The emphasis on personalization has grown in business as brands discover the benefits of tailoring the user experience to achieve greater engagement. Yet personalization isn’t only valuable in the consumer sector — it’s also making waves in-house. Personalizing the employee experience can garner amazing results, especially when it comes to worker hiring, training, and retention. AR and VR offer exciting new ways to provide personalized learning experiences to your employees, potentially boosting productivity and cutting HR costs. AR and VR also make it possible for companies to develop personalized training programs that can enhance learner engagement.
Attract a millennial audience
Millennials (those born between 1980 and 2000) are unarguably the largest generation They are the most important consumer type to most businesses, with an estimated spending power of around $10 trillion over their lifetimes. Millennials are also unique in terms of what they respond to when it comes to branding and advertisements. They are the first “digitally native” generation and keen on companies that keep this in mind. One of the fastest ways to get to the hearts of millennial shoppers is by offering a modern e-commerce experience. Millennials love technology, and they value experiences and excitement. Combine all three of these wish-list items by immersing visitors in an AR or VR shopping experience. Attract and impress a younger audience by implementing AR and VR user experiences on your website.
Stand out from the competition
Your augmented- or virtual-reality technology doesn’t have to be especially complex or sophisticated. Something as simple as building your own AR/VR app can be enough to set your brand apart from competitors. Gaining a competitive edge is all about doing something other brands aren’t doing. AR and VR are still relatively new enough that the chances are high your competitors have yet to fully take advantage of these technologies. Beat them to the punch by adopting AR/VR sooner rather than later. Get creative with your AR or VR technologies. Have your team — or an outsourced provider — create a fun and immersive game for your customers to play. Request that customers submit their email addresses to access the game, helping you build your contact list for campaigns.
Source: https://readwrite.com
