How to Create Instagram Business Page For Your Startup

Instagram has over 1 billion users worldwide which makes it a viable tool to market your business and reach potential customers.

As a business owner, you will need an Instagram business account to take full advantage of the social media app’s business/marketing features. This is completely different from your personal Instagram page.

Additionally, to boost the status of your business on Instagram and take it global, you should leverage LLC Georgia to register to have a presence in the Southeastern region of the United States. Imagine featuring this on your Instagram profile!

Importantly, if you don’t have a business Facebook account created already, you won’t be able to again take full advantage of using your Instagram business account. Once you have a business Facebook page, you can create your Instagram business account.

Already have a business Facebook page? Then let’s jump right in. Here’s a step-by-step on how to set up an Instagram business account.

1. Download the app

Unlike other social networks, posting content on Instagram can only be done using the mobile app. So step 1 is to find Instagram in your app store and download it.

2. Create an account using an email address

You might want to take the easy route of using your Facebook account. However, it is advisable not to. That will create an account based on your personal Facebook page. Since this is for your business, you should use your business email address.

3. Profile basics & choosing a username

Next, you’ll create a username and password. If you’re setting up an account for a startup, the username should be the company’s name, or as close as you can get it. Instagram will automatically generate a username for you based on the name you input. If you like any of the names, you can select them.

4. Find Facebook friends & contacts

Then, you’ll be asked to find people to follow via Facebook and within your contacts. It’s best to have your account completed and a photo or two posted before you start following people so it’s okay to click “skip” for now. Instagram gives you the opportunity to find Facebook friends whenever you want from your page settings so this is not a one-time offer.

5. Select the right profile photo

Your profile picture should be your logo or something recognizable that’s associated with your brand if you don’t have a logo. Remember, this is your Instagram business account, not a personal page. Avoid selfies or group pics. If you’re the face of your business, use a professional headshot you like or take a new one. Do not import from Facebook; that will pull in your personal account info. You can import from Twitter as long as it’s a business account.

6. Complete your profile

Tap on the profile button on the bottom right to see your account, then tap on the “Edit Your Profile” button. This is where you complete your profile info.

7. Now comes the business part!

Click “Try Instagram for Business Tools” and follow the self-guided steps and instructions to complete your profile and take advantage of the tools offered. Here is a walkthrough from Instagram about getting started with their business tools.

8. Link your business Facebook page

Instagram will ask you to link your business Facebook page or create one. For those unaware, Facebook acquired Instagram a few years ago so there is more integration than ever with the two platforms. Therefore, it is essential to have a Facebook business account.

9. Find and define your brand’s story

Once you’re set up and ready to go, it’s important to decide what your Instagram business account’s purpose should be and keep it on message.