If you’re running a small business, you are constantly looking for ways to expand your business, reach more customers and become more successful. You wouldn’t have a small business if this wasn’t part of your long-term goals.
While there are countless ways that you can expand your business, one of the more popular ways as of late is by using guest posting services. The expression may sound familiar to some but may not be at the top of your list.
To find out more about what guest posting services are and how they can help your business, continue reading below.
What are Guest Posting Services?
First things first, let’s talk about what exactly guest posting services are. Like all other terms and words in business, it can go by a few different names such as guest blog posting or ghostwriting.
The idea and execution are pretty simple. There are two ways this service works.
The first is by having a guest writer make a blog or article to be published on a website’s blog. This is because one of the best ways to reach a new audience and website traffic is by regularly putting out content. So above all else, you should be making sure that you have a blog up.
The second way is you or someone else write a blog or article to be published on a third party website.
They can come in a variety of shapes and colors, such as:
- Sponsored posts
- Product reviews
- Online promotions
- Blogging events
- Sponsorships
- Product placements
So take a look over the options and see which one could be best for you and your business.
How Does it Work?
For the second option, many companies work with a guest posting service company that will write the articles for the blog and submit them to be published.
But once they get published, how does it help the business?
The benefits these services offer are numerous: it can drive more traffic to the website, expand to a different audience, help improve search results and launch your website to the coveted first page of Google.
The guest blogs use backlinks in order to increase visibility on the web, meaning search engines are more likely to recognize whatever you’re pushing. While understanding the ins and outs of SEO can be complicated, you can boil it down to the following: the more often your website or content is out there on the web, the more likely it’s going to be found.
Is it Worth it?
In a word: yes. These blog posting services strive for quality over quantity. In this case, quality is always better. Anyone can write a bunch of nonsense with the backlink thrown in the article, but that doesn’t mean that people will be clicking through the blog. Think of blog posting services like a sniper rifle instead of a shotgun.
There are plenty of options out there to increase your visibility on the web. Take paid ads, for example. Paid ads are a guaranteed way to make sure your website is the top spot on a search result. It will be there, looking down on the rest of the results as it stands as king. But did you know that roughly 80% of people don’t click on paid ads?
That’s why going organic is the better way to increase your visibility. Just like anything else with your business, it is a marathon and not a sprint. Chances are, you are not going to see immediate results within the first few days but over time, your site’s visibility will increase and more people will begin visiting your website and browsing through your products.
It all comes back to the law of averages that is so prevalent in sales: the more people you see, the more people are going to end up buying.
The Money
Of course, the eventual doubts over costs and will your hard-earned dollar be well spent by choosing a blogging service.
Once again, if you can be patient and see it as an investment then yes, it will be well worth your money and time. Payment options vary by services, with some charging by the article and others offering package deals for whatever you want published. Be sure and talk with each service to see what they can offer and how they can help take your business to the next level.
