Reared in a season of economic recession, Nigerian Gen Z’s have cultivated the fine art of making every activity in their lives a financial venture. This generation has been able to evolve X (Twitter) into more than a space for sharing memes, hot takes, and political conversation. In 2025, the app has been turned into a goldmine for those who know how to utilize it.
In the face of Elon Musk’s rebranding, Twitter is now a serious money-making tool, and here’s how many do it:
1. Monetization Through X Ads Revenue Sharing
Elon Musk began a monetization program and this has revolutionised the game for content creators. Nigerians with high engagement (likes, shares, and comments) are now getting paid for their posts through ad revenue sharing.
To be eligible, you must have paid for the premium version of X, have at least 500 followers, and gain at least 5 million impressions in the span of 3 months. Evidently, this takes a lot of work and isn’t for everyone, but those who profit from Musk’s Ad revenue sharing do so massively.
2. Leveraging Personal Brands for Paid Promotions
Nigerian influencers and micro-influencers and making incredible capital off of promoting the people’s brands. Whether it’s fintech apps, skincare products, or even political campaigns, companies pay good money for sponsored tweets targeted at wide audiences.
The key to leveraging this aspect of business is to have a niche. A unique voice as a tech bro, lifestyle influencer, or finance expert will help brands drive their engagement.
3. Community Building and X Subscription Models
The creation of X Community Notes and Subscription Services has led many Gen Z Nigerians to monetize their knowledge and abilities. Whether the focus is financial advice, writing tips, tech breakdowns, or even pop culture, there seems to always be a ready audience for any expertise Gen Z Nigerians proffer.
Content creators are now charging followers for exclusive content, premium discussions, and insider knowledge, mimicking a paid newsletter.
4. Affiliate Marketing and Referral Links
Affiliate marketing has seen a popularity surge in recent years, and the Twitter space has learnt to employ this to its advantage. When a tweet promotes a product or website with a “Sign up here” link as the call-to-action, that’s affiliate marketing.
Many companies are paying Nigerians for every new user they bring in through referral links. Some fintech startups also offer referral bonuses, making it easy for users to earn with just a few clicks.
5. Selling Digital Products and Services
X now serves as a digital marketplace in addition to all its other properties. Many offer writing services, CV revamps, graphic design, online courses, e-books, and much more.
Many young Nigerians quote retweets and threads to showcase their skills and drive both reach and sales. With just an active account and the right audience, Nigerians can earn a good living for themselves through their digital products without the need for a traditional storefront.
Conclusion: The Booming X Economy
Despite a tumultuous economic period for Nigerians, Gen Z’s constantly find ways to thrive amidst chaos. Through leveraging Twitter’s Ad Revenue Sharing, subscription models and Paid promotions, while selling digital products and participating in digital marketing, Nigerian Gen Z can put a little money in their pockets to help stand firm against economic hardship.
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