Rocket Internet; The German based technology incubator just introduced a new food delivery service for Londoners called Eat First. This move came four months after UK food delivery heavyweight JustEat floated with a £360 million IPO, but EatFirst is tackling the market from a different approach.
EatFirst is being sold as a ‘mum’s meals in a flash’ service, focusing on ‘honest’ food. EatFirst serves up freshly prepared meals with “lightning-fast delivery” for just £7. This is 15 minutes time frame of your order being placed. Payment can be made for your food directly through the app (Web and iOS) using your bank card.
The order process works like this:
- Choose your dish from its alternating daily menu of 2 meals (meat and vegetarian).
- Receive a call when your order’s en route.
- Meet the delivery driver at the kerb outside your desired delivery address. The food is made by one of EatFirst’s chefs, and the company says all its ingredients are freshly picked.
This system works because it is restricted to a small delivery region where you can only choose from two dishes. Eatfirst has focused on speed and healthy-eating to differentiate itself from the footsteps of JustEat.
EatFirst’s website is open for business in the City of London now.
