Scanfrost, one of Nigeria’s most trusted home and kitchen appliance brands, has officially announced Hilda Baci, the Guinness World Record–breaking chef and celebrated culinary entrepreneur, as its newest brand ambassador. The partnership highlights innovation, quality, and everyday convenience, while bringing an authentic Nigerian story to the heart of homes across the country.
In a press release, Scanfrost described Hilda Baci as a perfect fit for the brand, noting her story of perseverance, excellence, and passion aligns with the company’s values of reliability and innovation. Hilda Baci, widely celebrated for her culinary achievements, including a Guinness World Record for the longest cooking marathon by an individual, brings authenticity and influence to the partnership.
Speaking on the partnership, Mr. Ajit Nair, Group Managing Director of C.G.C.L, said: “We are delighted to welcome Hilda Baci to the Scanfrost family. Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond.”
Mr. Ashok Dimri, Business Head at C.G.C.L, added: “Hilda’s influence goes beyond the kitchen; she embodies resilience, creativity, and ambition. These are the same values we build into every Scanfrost product. We believe this partnership will deepen our connection with consumers who see home appliances as essential partners in their everyday lives.”
Hilda herself said, “Scanfrost has been part of our homes for generations, and partnering with them feels like coming full circle. It’s a brand that represents hard work, trust, and real Nigerian living — everything I stand for.” Her appointment reflects a growing trend in Nigeria where brands seek ambassadors who genuinely embody their ethos, rather than just celebrity appeal.
Mr. Alfred Jarikre, Marketing Manager at Scanfrost Nigeria, emphasized that the collaboration is about more than endorsement: “Hilda brings a fresh, youthful, and dynamic energy to the Scanfrost brand. This partnership is not just about promotion but storytelling, showing how everyday Nigerians can make more of their moments with Scanfrost.”
As Scanfrost’s brand ambassador, Hilda will feature prominently in the company’s advertising campaigns, lifestyle content, and digital initiatives. The focus will be on food, home, and family — sectors where both Hilda and Scanfrost have strong credibility. The partnership is expected to include social media campaigns, promotional events, and possible product demonstrations where Hilda uses Scanfrost appliances in real-life home settings.
With over 40 years of heritage, Scanfrost has long been synonymous with quality and trust in Nigeria. Its product range spans cooling, cooking, laundry, and small household appliances, serving as a staple in homes across the country. By appointing Hilda Baci, Scanfrost reinforces its commitment to connecting with modern Nigerian households, combining functional innovation with relatable storytelling that celebrates everyday life.
This collaboration marks a significant step for both the chef and the brand. Hilda’s association strengthens her personal brand in lifestyle and home innovation, while Scanfrost leverages her influence to engage consumers more authentically. Together, they aim to showcase how high-quality appliances can enhance ordinary moments, inspire creativity in the kitchen, and elevate everyday experiences in Nigerian homes.
