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    You are at:Home»Advertisement»Here’s a list of all major advertisers that have fled X, deepening crisis at Elon Musk’s social media site
    Elon Musk
    Elon Musk

    Here’s a list of all major advertisers that have fled X, deepening crisis at Elon Musk’s social media site

    2
    By Tapiwa Matthew Mutisi on November 19, 2023 Advertisement, Adverts, Brands, Business, Leadership, News, Social Media, Technology, Twitter

    Elon Musk may have put the final nail in X’s coffin. X, formerly known as Twitter, has lost another major advertiser—this time, it’s Disney. The entertainment giant is another in a string of major companies to have pulled ads from X after owner Elon Musk endorsed antisemitic conspiracy theories on his platform.

    As of Saturday, Nov. 18, here is a running list of every major brand and company that has pulled ads from X:

    • Apple
    • Comcast/NBCUniversal
    • Disney
    • European Union
    • IBM
    • Lionsgate Entertainment
    • Paramount Global
    • Warner Bros. Discovery

    Disney is joined by Comcast and Paramount Global, where a spokesperson for the companies confirmed to The Washington Post on Friday that they had suspended ads on the platform. Apple and IBM also suspended ads on X this week, just a day after Musk agreed to claims that “Jewish people are replacing whites with immigrants from minority groups.”

    The ADL unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel.

    This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat.

    It is not right and needs to stop.

    — Elon Musk (@elonmusk) November 15, 2023

    Musk then doubled down by attacking the Anti-Defamation League, accusing the organization of “refusing to criticize the minority groups who are their primary threat.”

    These tweets have received major backlash across the internet, including a statement on Friday from the White House condemning Musk for using his platform to stoke the flames of anti-semitism and that it was “unacceptable to repeat the hideous lie behind the most fatal act of antisemitism in American history at any time.”

    *White House Response to @elonmusk from @AndrewJBates46: https://t.co/ADhYuzZMHJ pic.twitter.com/H6xPuwB8ND

    — Herbie Ziskend (@HerbieZiskend46) November 17, 2023

    The Tesla and SpaceX owner acknowledged the backlash on Friday and stated to commentators that he would stick to his principles and vaguely threatened that “fake advocacy groups who seek to suppress free speech should remember that karma is real.”

    I am sticking to my principles!

    As for any fake advocacy groups who seek to suppress free speech, they should remember that karma is real.

    — Elon Musk (@elonmusk) November 18, 2023

    Linda Yaccarino, Musk’s handpicked CEO for X, tried to run damage control for Musk’s posts, citing that X has been “extremely clear about our efforts to combat antisemitism and discrimination.”

    However, despite this statement and previous claims that the platform was doing everything to protect brands from having its ads displayed next to racist and antisemitic tweets, a report from Media Matters For America, just hours after Musk’s post, found that this was not true.

    X’s point of view has always been very clear that discrimination by everyone should STOP across the board — I think that's something we can and should all agree on. When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and…

    — Linda Yaccarino (@lindayaX) November 16, 2023

    The report detailed that major brands like Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) all had their ads placed next to posts that endorsed Adolf Hitler and the Nazi party. Most of these brands have since paused or suspended ad spending on X, although it’s unclear if Media Matters’ findings had anything to do with those decisions.

    The split second court opens on Monday, X Corp will be filing a thermonuclear lawsuit against Media Matters and ALL those who colluded in this fraudulent attack on our company pic.twitter.com/55vl7PspaQ

    — Elon Musk (@elonmusk) November 18, 2023

    It seems that the findings got Musk’s attention, who, early Saturday morning, publicly threatened legal action against Media Matters, calling the organization “evil” and that the lawsuit would attack “their board, their donors,” and “their network of dark money.”

    .@GoAngelo statement pic.twitter.com/MBlkkzgO6H

    — Media Matters (@mmfa) November 18, 2023

    This is not the first time that major brands have pulled ad money from X. This time last year, major companies were being asked to reconsider spending on X due to “safety concerns” regarding the rushed rollout of Twitter Blue. Also, unsurprisingly, similar Media Matters findings from months ago found other big brands like Amazon and Samsung were having their ads displayed next to pro-Nazi content on X.

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    Tapiwa Matthew Mutisi
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    Tapiwa Matthew Mutisi has been covering blockchain technology, intelligent technologies, cryptocurrency, cybersecurity, telecommunications technology, sustainability, autonomous vehicles, and other topics for Innovation Village since 2017. In the years since, he has published over 4,000 articles — a mix of breaking news, reviews, helpful how-tos, industry analysis, and more. | Open DM on Twitter @TapiwaMutisi

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    2 Comments

    1. Pingback: Elon Musk swears at companies that pulled ads from X - Innovation Village | Technology, Product Reviews, Business

    2. Pingback: X is soon to enable advertisers to display ads alongside a 'curated list' of creators - Innovation Village | Technology, Product Reviews, Business

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