The Super Bowl is one major events in the American Sporting calendar every year. The 2016 edition will take place this Sunday, 7th February. It is also one of the events that companies take joy in releasing new TV commercials.
The companies are not bothered about the high price tag (a minimum of $5 million per 30 seconds) but are enticed by the audience which is well over 100 million.
This year, which is the Golden Super Bowl – the 50th edition, not many companies want to be left out.
We, at Innovation Village, will be looking at the TV commercials from different industry perspectives.
This post looks at the auto companies and their TV commercials
Acura NSX – This ad features the all-new 2017 Acura NSX
https://www.youtube.com/watch?v=JSlPxMLDP-Q
Audi: This is the eight time the company is featuring in this event. This time, it is featuring the 2017 Audi r8 v10. This commercial features David Bowie’s “Starman” and tells a story about a retired astronaut who has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander.
https://www.youtube.com/watch?v=diU_09jb4bI
Buick: General Motors comes back after sitting out the 2015 event. It features the Cascada Convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress Emily Ratajkowski. Still waiting for the TV commercial.
Honda: This commercial features singing sheep and introduces Honda’s Ridgeline. Prepare to fall in love with its innovative features, like the available truck-bed audio system.
https://www.youtube.com/watch?v=kTaCT8ZmdJA
Hyundai
Hyundai has released 3 of 4 complete ads for this event. The 4th is still being awaited as at the time of the publication
The first one, called “The Chase,” shows off the Elantra’s “talk start” feature. What if you could remotely start your car by simply talking to your smartwatch? The all-new Hyundai Elantra with Blue Link® makes that possible, so when you need to leave in a hurry, even a big hurry, it just may come in handy. The commercial thriller features two hikers who are saved from bears by their Elantra.
https://www.youtube.com/watch?v=LT6n1HcJOio
The second one, titled “Ryanville”, highlights an impressive automatic breaking system in the 2017 Elantra. The auto emergency braking comes with pedestrian detection. The TV commercial stars Ryan Reynolds.
https://www.youtube.com/watch?v=njKapVGzbuc
The third one, titled “The First Date” features Kevin Hart as a very over-protective father. He uses the Car Finder feature in his Hyundai Genesis to help make sure her First Date is rated PG
https://www.youtube.com/watch?v=-R_483zeVF8
Kia. This ad features the new Kia Optima. With aggressive exterior styling, genuine Nappa leather seats, and a 2.0L GDI turbo engine, the next generation Kia Optima is a midsize sedan that makes a statement.
https://www.youtube.com/watch?v=9r0FrXXKeiA
Mini USA (BMW)
Hear what the company has to say about the MINI. “Small… cute… chick car. MINI has been called a lot of things. But we’re born from defiance. And we welcome these stereotypes so we can leave them in our dust. Those who defy labels, define themselves.” The campaign, titled “Defy Labels,” features six famous faces including Serena Williams, Abby Wambach, T-Pain, Randy Johnson, Tony Hawk and Harvey Keitel
https://www.youtube.com/watch?v=Y9XqYAzbmTI
The next Super Bowl 50 ad will feature telecom and technology companies. Watch out.
