Only six months after its launch in Brazil, online food delivery service HelloFood, www.hellofood.com.br, takes over the service of its competitor Jánamesa. The move signals the consolidation of HelloFood as a leading player in the contested Brazilian market. HelloFood with its affiliated brand foodpanda is the largest group of online food ordering platforms worldwide: www.hellofood.com
Jánamesa, a Brazilian operation affiliated to German startup Lieferando, was started in April 2012 and is active in São Paulo and Rio de Janeiro. It currently has over 600 partner restaurants across the country. All restaurants as well as Jánamesa’s current users and operations will be integrated into HelloFood Brazil.
Emerson Calegaretti, founder and co-CEO of HelloFood Brazil: “This takeover, and the fact that we are doubling our user base, means a fundamental strengthening of our position in the Brazilian market. The benefits are obvious: More users and a greater range of restaurants will drive both orders and revenue. For customers, the order on HelloFood remains simple, fast and convenient.”
Cyrill Wiget, president of the board of Jánamesa Holding SA (Switzerland): “We wish the best of luck to HelloFood in this new step. We are happy working together with you and it’s a result of our ongoing belief in this market, and our investment in this business model. We strongly believe that HelloFood is going to shape the food delivery market in Brazil and is an ideal partner”
The announcement in Brazil comes only few months after foodpanda/hellofood group took over the services of food delivery sites Singapore-Dine in Asia and Ételvitel KFT in Hungary in its first major international takeovers.
Ralf Wenzel, global CEO HelloFood/Foodpanda: “This tremendous next step in the Brazilian market reflects on our strong global performance over the past months. Our message is simple – HelloFood will become the number one food delivery service in as many countries as possible. We are already leading in Asia and we will continually move forward around the globe. We came to stay.”
