Hellofood.com, Africa’s top online restaurant delivery service celebrates its first birthday in Lagos! 12 months after taking its first order, the company has revolutionized the restaurant takeaway industry in Lagos and Abuja and has expanded to 6 other African countries.
Hellofood’s first year in numbers:
– Tens of thousands of customers
– Over 300 restaurant partners in Lagos and Abuja
– #1 food app in Africa by downloads
– Best customer has ordered over 170 times
– 70 employees in 7 African countries
– 500,000 miles driven by riders delivering Hellofood orders (that’s 20 times around the world!)
Hellofood Africa CEO Joe Falter: “In the midst of the turbo growth we’ve achieved in the last year, we never really took a step back to appreciate how far we’ve come. Starting from nothing 12 months ago, we have made a complex market incredibly easy and fast to negotiate, making food ordering fast, easy and fun in Nigeria and Africa. The customer response has been phenomenal, and together with our outstanding team in Lagos, I’m incredibly excited about what’s to come.”
Hellofood’s anniversary is celebrated with special discounts on the website, offering mouthwatering deals across a range of cuisines. Hellofood partner restaurants are also stepping up their game, with the addition of ‘trusted’ labels on the site to signify the most reliable restaurants with great food and service. The reviews feature has also been well received, with customers flocking to give feedback to restaurants they ordered from, and to give them a star ranking.
In April 2013, the company launched its mobile app that allows people to order food on the go, in line with its promise to be the most powerful online tool for food delivery services in Nigeria. That app rapidly becomes the most popular food app in Africa, and thousands have used it to order food on the move.
