Helios has acquired 35% of the Moroccan business of BİM BİRLEŞİK MAĞAZALAR (“BIM”), a Turkish leading discount grocery retailer with the investment of over $200 million in the business.
Established in 2009, BIM Morocco has grown into the largest discount grocery retailer in Morocco with over 500 stores across the country. It provides consumers with essential products at competitive prices, leveraging its well-known brand, “BIM”, its high-quality private label offering as well as its strong logistics platform.
Alykhan Nathoo, Partner at Helios, commented: “We are very excited about partnering with BIM, a world class partner and the pioneer of discount retail in Turkey, to invest in their market-leading, fast-growing, and profitable Moroccan business. The Company plays an important role in supporting consumers in Morocco driven by its competitive prices, high quality products, hygienic shopping experience and proximity to consumers. BIM Morocco has been a key driver of modern grocery retail growth in Morocco over the last ten years and has significant room for further growth.”
Zineb Abbad El Andaloussi, Partner at Helios, added: “The BIM brand is established in the minds of Moroccan consumers and has become part of their everyday life. This has been further cemented during the Covid-19 crisis due to product availability thanks to BIM Morocco’s strong logistics capabilities and sourcing of more than 85% of products locally. Since 2009, BIM has consistently invested in the business in Morocco, with strong commitment to the country and with the vision to use it as a platform to expand into other African countries in the future. We look forward to working with BIM to continue expanding the Company’s local production capabilities and providing quality products at competitive prices to consumers.”
Haluk Dortluoğlu, Member of the Executive Board at BIM, added: “We are really excited about BIM Morocco’s new era together with Helios, a leading private investment firm focused on growth in Africa. We believe the investment represents a vote of confidence in our Moroccan establishment and our long-term strategy in Morocco. Helios will contribute to BIM Morocco on growth-strategy and enhance our capabilities to further add value to the Moroccan community and our eco-system in the country. Strengthened by Helios’ contribution, localisation will be one of our cornerstones for achieving growth and providing better service to Moroccan people at reasonable prices.”
