A lot of Nigerians have been actively looking out for Coca Cola bottles or cans with their traditional Nigerian names. This is due to the “ Share a Coke ” campaign currently running in the country. Coca-Cola Nigeria launched the campaign in the country early this year.
This is the first time Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packaging – the returnable glass bottle, cans and PET bottles.
According to Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited, “Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers”. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.
Giving more details about “Share a Coke”, Jemibewon further disclosed that the “Share a Coke” campaign recognizes Nigeria’s culture and diversity as 600 popular names have been selected from the rich array of names across the various regions of Nigeria.
“ Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon added.
Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on 2nd February 2015.
The ‘ Share a Coke ’ campaign was first introduced in Australia in 2011. Since then, the Company has launched the ‘Share a Coke’ campaign in over 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.
For more information about the ” Share a Coke ” campaign, check the website. You can also Follow the conversation online using the hash tag #ShareACokeNG on Twitter, Facebook and Instagram
