Guaranty Trust Bank Plc recently launched a social banking platform, which allows customers to meet their banking needs on Facebook.
The new offering which is the first of its kind by any Nigerian bank allows members of the public to open GTBank accounts and get customer service support on Facebook.
Speaking on the innovation in an interactive session with journalists, Managing Director/Chief Executive Officer of GTBank, Mr. Segun Agbaje, said the bank’s objective is to engage the public where they work, live or play, adding that the new service would enable those on the social media have a banking relationship and carry out transactions conveniently.
“This novel service presently allows people open GTBank accounts and get customer service support on Facebook and in a couple of weeks, we will introduce new service options that include money transfers, airtime purchases and bills payments.” said Mr. Agbaje
He further affirmed that GTBank’s commitment to the convenience of its stakeholders, saying that the bank would continue to introduce value adding alternative channels into the future.
GTBank has been at the forefront of industry innovations within the Nigerian service sector over the last 22 years.
Continuing, the GTBank boss stated that his institution was the industry as well as the first Nigerian institution to have recognised online/social channels as an emerging service point.
“GTBank has over one million followers on Facebook; the largest for any African Bank. Additionally, the bank recently introduced GTBank Mobile Money, a highly secure application that allows customers and non GTBank customers perform transfers and payments from their mobile phones to any mobile phone subscriber within the country.
“Furthermore, the bank’s internet banking platform is one of the most robust in the industry, supporting a wide array of service offerings that include bills payments, own and third party transfers and foreign exchange transfers to any bank account in the world.
“The bank’s alternative banking channels were given a Payment Card Industry Standards Council (PCISSC) certification late last year, implying that the channels meet acceptable technical and operational requirements to prevent credit card fraud, hacking and other security vulnerabilities,” he explained.
