Google has recently introduced a blue checkmark verification process to enhance email security and trust in Gmail. The new feature is aimed at helping users identify legitimate senders and combat phishing attempts by impersonators.
This initiative builds upon Google’s existing Brand Indicators for Message Identification (BIMI) feature, launched in 2021. BIMI requires email senders to use strong authentication and verify their brand logo before it can be displayed as an avatar in emails. Users will now see a blue checkmark icon next to the names of senders that have adopted the BIMI feature.
When you hover over the blue checkmark, a message will appear stating that the sender has verified the ownership of their domain and logo in the profile image. Google believes that this additional layer of authentication will increase users’ confidence in email sources and create a more trustworthy email ecosystem.
The blue checkmark verification process is available to companies and groups that comply with Google’s BIMI standard. This includes having strong authentication and a verified logo that meets Google’s requirements. By doing so, businesses can leverage their brand trust and provide a more engaging experience for their email recipients.
This new feature has already begun rolling out to both Workspace and personal Google accounts. Over the coming weeks, Gmail users should start seeing blue checkmarks next to verified senders in their inboxes.
It’s worth noting that the concept of verification checkmarks isn’t unique to Google. Twitter and Instagram have also implemented similar systems to establish trust and authenticity among users.
The blue checkmark verification process in Gmail aims to help users distinguish genuine senders from potential phishing attempts. By adopting BIMI and obtaining a blue checkmark, businesses can enhance their credibility and create a more secure email environment for everyone.
