The Search Giant, Google is taking on music-streaming services like Pandora, Spotify and Rdio with its own music subscription service called Google Play All Access.
Google made this announcement at its Google I/O conference as it launches the new service on Wednesday.
A Listen Now feature uses Google’s analytics powers to pick out tunes and artists that it thinks a listener will enjoy. It looks at their past listening habits and, over time, figures out what someone likes and what they will probably skip. The Listen Now view shows a grid of music stations as well as albums.
The new Google service offers more control than some of its rivals. Unlike Pandora, for example, you can see a list of songs coming up on a station and delete any songs you don’t want to hear in advance.
“It’s as laid back as you want to or as interactive as you want it to be,” said Chris Yerga, Google’s engineering director for Android.
Yerga said that discovering music online has become “more like work” than it was in the golden days of digging through stacks of vinyl in a record store.
Google Play All Access will cost $9.99 a month in the U.S. after a one-month free trial period. Unlike Spotify or Pandora, there is no free version.
